Immediate Media relies on ccb for subscription management. App authentication and the associated paywall processes for the media company’s numerous titles are also handled by the ccb Suite. Immediate Media has received several awards for its innovations and successful subscriber acquisition campaigns.
A prerequisite for Immediate Media’s award-winning campaigns are the fine classification options in the ccb subscription management platform. The detailed prospect selection there ensures finely customised and attractive subscription offers. Immediate Media defines the business rules in ccb for campaign-specific persona building, as well as the incentives that are associated with it. All downstream acquisition and administration processes are then fully automated in the ccb customer care platform.